01/04Google Cloud · Riot Games
- Channel & platform strategy
- Audience and cultural insight
- Campaign platforming
- KPIs and measurement
About Ramtin Totonchi
About
I help brands turn cultural insight, platform fluency and strong creative ideas into social campaigns that travel, across B2B and B2C.
I've spent 15+ years on both sides of the feed. Twelve as a creator building my own audience; the rest leading social for Riot Games, G2 Esports, Edelman and Google Cloud. That mix means I know what a brief needs to say and what a post needs to feel like.
Today I lead social content for Google Cloud, turning dense technology stories into work that senior, technical and general audiences actually stop for, and run an executive programme that helps Google leaders show up on social as themselves.
- Social Creative Director
- Head of Social
- Creative Director
- Social Strategy Director
- Content Director
What I do
02/04Edelman · G2 Esports
- Early creative direction
- Briefing & concepting
- Static, video, short-form
- Quality bar on every asset
Creative Direction
03/04Luminary · VALORANT
- Influencer & talent partnerships
- Community building
- Executive social & thought leadership
- Partner activations
Creators & Community
04/04Google Cloud
- Social listening
- Industry trend reporting
- Competitive intelligence
- Reporting to senior leaders
Intelligence & Insight
How I work
Start with the audience, not the asset. Find the cultural moment the brand has a right to be in, build one idea strong enough to flex across markets and platforms, then make each version feel native to where it lands. Measure what matters, tell the client the truth, and make the next one better.
In numbers
15+
Years in social, content and community
40M+
Peak reported reach on a single campaign
9
EMEA markets coordinated on one programme
1
Esports Creative Piece of the Year, 2021
Experience
- Google CloudSocial Content Manager, Jellyfish2025–now
- EdelmanSocial & Content Lead, EMEA2024–25
- Riot GamesSocial Media Strategist, EMEA2022–24
- G2 EsportsSocial Media Manager2020–22
- IndependentContent Creator & Consultant2008–20
Selected work
All work →
Say hello
Contact
I'm open to senior social and creative leadership roles, and to the occasional project with a sharp brief. Tell me what you're making, where it's at, and the part you haven't cracked yet.